Cause Marketing Readings of the Week - October 10

Here’s the best of the best of cause marketing information from the last week:

5th and 6th Graders at Appleton Christian School Donate Money Raised in Business Class to Non-Profit CannedWater4kids
Students raise funds in business class; donate profits to charity. Helps them learn cause marketing at an early age. http://linkd.in/pdfrT7

Cleaning for a Reason Shows how Small Retailers Can be Engaged in Cause Marketing
Foundation matches cancer patients with local cleaning services willing to donate four monthly house cleanings for women receiving chemo or radiation therapy treatments for cancer. In addition to support from local home cleaning companies, the Foundation has incorporated support from Hoover and P&G. Hoover contributes $1 to the foundation--up to $25,000--for every new Hoover Facebook or Cleaning For A Reason Facebook connection.
http://www.cleaningforareason.org/

Podcast Demonstrates Work of Cause Marketing Campaigns
Cause-connected campaigns need to be carefully crafted in order to be meaningful and effective. Good info in this IABC pod cast interview with Kami Watson Huyse, author of an article “Cause and Effect: 5 Guidelines for cause marketing that makes a difference” appearing in the September-October issue of CW. http://bit.ly/nm2xvJ

Cause marketing good business, Komen exec tells retailing group in Dallas
Best quote from Katrina McGhee, the Komen Foundation’s chief marketing officer: “You have to stay in it for a long tine tor consumers to connect you to it,” she said. “It’s about the third year that cause marketing programs actually hit their stride.” http://bit.ly/n7ePQE