Cause Marketing Readings of the Week - Augsut 29

Here’s the best of the best of cause marketing information from the last week:

Secret's Anti-Bullying Campaign Appears to Get Facebook Fans Engaged As you develop a cause, consider the importance of the name. The Facebook growth is awesome … but, I’m more impressed with how the name (Mean Stinks) connects the for-profit / produce with the cause. http://bit.ly/pit4ac

Making Cause Marketing Count In recent years, for-profit companies have been quick to align themselves with prominent nonprofit brands to enhance their image and increase sales. Consumers, however, are growing skeptical about the sincerity of companies’ cause related marketing programs and overwhelmed by their sheer number. http://bit.ly/nIRQYY

More Cause Added To Marketing From the NonProfit Times: It’s not just enough nowadays to have a transactional cause marketing campaign that donates a percentage or dollar amount of a purchase to a nonprofit organization. Not only do these types of donations amount to little in terms of long-term growth, but also tremendously difficult to convert these one-time donors into long-time supporters of your organization. http://ow.ly/6e0fA

Men Have a Heart for Cause Marketing And we thought women were the best supporters of cause marketing. Surprise! Men actually care about cause nearly as much as women do. The new PRWeek/Barkley PR Cause Survey shows very interesting results that may eventually affect the way companies market their cause programs. Get a load of these stats: 88% of men say it’s important for a brand View Postto support a cause (compared to the 91% of women who responded the same way in last year’s study). 61% have purchased a brand because it supported a cause. 67% would try a brand because it supported a cause. 55% would pay more for a brand that supported a cause. http://linkd.in/n1qEJ0