Week of May 30, 2011

Here’s the best of the best of cause marketing information from the last week:

Memorial Day - WD-40 + 3 charities = cause marketing for our military
A full page ad in USA Today got my attention. Military collectible cans of WD-40. 10¢ per can goes to YMCA’s Armed Services; Wounded Warrior Project and Veterans Medical Resource Foundation. 10¢ doesn’t sound like much BUT WD-40 GUARANTEED at least $100,000 to each organization. Great campaign. Great transparency. Great stuff! http://bit.ly/gbFlx

Cause Marketing: A partnership with Mercy Corps can benefit your company
Do you “announce to the world” that you are willing to accept cause marketing partnerships? More companies find causes than the other way around. So, if your charity or nonprofit is interested in a cause marketing partnership, be sure companies can find you. Post something like this to your website. http://bit.ly/lSmOpK

IGA Retailers Support Wounded Warrior Project
IGA will donate 10¢ from the sale of every specially marked case of IGA Brand Water to the Wounded Warrior Project, an organization whose mission is to honor and empower wounded servicemen and women. http://bit.ly/meWBM9

How Fruit & Fiber Changed My Life: A Cause Marketing Lesson
Nice post by author and cause marketer Jocelyne Daw. Includes seven (7) key principles for successful cause marketing. http://bit.ly/iriccM

The Rise of Cause Integration
For innovative businesses to create a sustainable impact, long gone are the days of just slapping a ribbon on a product for a “cause” or writing an occasional check for one’s nonprofit of choice. Cause, now, goes much deeper than marketing. http://bit.ly/lk3NlO