Cause Readings of the Week (4 4 11)

Here’s the best of the best of cause marketing information from the last week:

FarmVille Crops for a Cause blogs.wsj.com
Pop star Lady Gaga is donating $750,000 to Zynga's fundraising efforts for the earthquake in Japan, bringing the total amount the game maker has raised to more than $3 million. http://linkd.in/e2Ja8K

Redmond Restaurants Give Charities a Boost Through Dining Program
Celebrated Chefs is a program that pairs nonprofits with diners and gives charities of your choice a donation equal to 5 percent of your bill. http://bit.ly/g5Emux

Causes announces Give a Minute for charity
Give a Minute offers a new way for users to donate their time to charity by completing short, sponsored activities that result in a charitable donation. By filling out a brief quiz or watching a sponsored video, Causes users will trigger a donation on behalf of the advertiser to any nonprofit associated with Causes. http://bit.ly/f3dvGQ

How One Software Company Turned Freemium into Philanthropy
Causium, for all intents and purposes, is freemium in the sense that Atlassian doesn’t receive any money from the heavily discounted sales. It does, however, give the product a nominal value and help brand Atlassian as a charity-minded company. http://on.mash.to/hfTUJW