Tuesday, May 10, 2011

Cause Readings of Week (4 25 11)

Here’s the best of the best of cause marketing information from the last week:

Think Cause from the Business Point of View
Businesses are willing to give, but are often confused as to which causes might be best for them. A successful match can lead to a fulfilling partnership and helping others, while a mismatch may lead to disaster. Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits. http://on.mash.to/fGqVeq

Looking at a Local Cause Harpoon Harry’s helps feed the hungry in Charlotte County
I noted this “ad” on the home page of Harpoon Harry’s, a restaurant in Punta Gorda, Florida, while getting the address to put in my GPS. While the website promotion intrigued me, I’ve not been able to get more details from the website. And, when I ate at the restaurant last week, didn’t receive any further information from the wait staff or others.

So, I left disappointed at the lack of information.

If your retail establishment plans to be involved in cause marketing to help a worthy cause, remember that you need to give your customers information on how they can get engaged.

That local engagement is the key to triggering the cause in cause marketing and to generate support for both you and the charity.

Mobile. Moms. Cause Marketing.

Another great post from Joe Waters. Moms are also the main drivers of cause marketing. According to the 2010 Cone Cause Evolution Study, moms are by far the nation’s most active cause consumers. A near-unanimous 95 percent find cause marketing acceptable and 61 percent have purchased a cause-related product in the past 12 months. http://selfishgiving.com/cause-practices/mobile-moms-waiting-cause-to-call

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