Wednesday, March 9, 2011

Cause Readings of the Week - 3/7/11

Week of March 7, 2011

Some good cause marketing information ran the last week. Here’s the best of the best.

Stories about Groupon – which started immediately after its Super Bowl ad fiasco – continue to run. Makes me wonder if the Super Bowl ads may have spun back to benefitting Groupon?
Groupon & For-Profit Social Impact.

For local nonprofits/charities, here’s the link to Groupon’s G-Team.

Retailers such as grocery stores make great cause marketing partners. While this story is about a new cause partnership in the UK, local charities have opportunities for cause marketing relationships with local grocers. Often it is just a matter of asking with the store manager.

Last Tuesday (3/1) was IHOP’s National Pancake Day to generate funds for the Children’s Miracle Network … but, I missed it until mid morning. Was that my mistake? Or, did IHOP/CMN not get enough information out for me to realize it?

Cause Marketing through Social Media. Here’s a great step-by-step guide to how you can engage you online communities in cause marketing to benefit your charity or nonprofit organization. Filled with tactics and case studies. A good read.

Your Drive Thru Guide to Fundraising on Foursquare. Joe Waters – via his Selfish Giving blog, posts a guide to help you develop strategies/tactics using Foursquare. This is a great tool for local-based charities and nonprofits and Joe provides concrete ideas.

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