Week of Feb 21, 2011
Cause Marketing Goes to the Movies – Variety Children’s Charity of St. Louis & Wehrenberg Theaters. Joe Waters uses our readings of the week story to develop a strong blog about how charities can work with local theaters to help boost their work. http://www.care2.com/causes/trailblazers/blog/cause-marketing-goes-to-the-movies/
What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways
A properly positioned paper icon can boost donations to your cause … if it is done well. A couple of posts over the week provide more detail.
Last week, I wrote (Engagement Needed for Cause Success) about an American Heart Association paper icon found at a local grocer and how it failed in its attempts to generate donations. http://www.causeaholic.com/
Paul R. Jones of Alden Keene & Associations does a detailed analysis of a paper icon. Great advice to follow. http://bit.ly/gplxhq
Understanding the Because of Cause Marketing. http://bit.ly/fKMyTZ
Breast cancer spotlight, a conversation with Nancy Brinker, founder of the Susan G. Komen Race for the Cure. http://bit.ly/fL4r0J
Barnes & Noble is having a "My Favorite Teacher" contest. Grand prize is $10K. Just a photo of the materials. http://twitpic.com/41xg3g
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