Passing through the checkout line of my local grocery this morning clearly demonstrated a missed opportunity to engage me and other customers in a well timed cause effort.
Prominently displayed at the checkout counter was this red heart "pinup" from the American Heart Association. Great tie in with all the Valentine Hearts being sold.
But ... turns out to be a missed opportunity.
No donation jar.
No ask from the cashier.
No hearts posted on the store's walls.
Nothing. I picked it up so I would have for this post. The cashier still said nothing.
I'm left wondering, now what?
And questioning, what does a customer who is not a causeaholic think?
Is it just me or did the Heart Association just fail because it didn't get the store to engage its employees to connect with its customers.
Did you see this in your area?
If you were the Red Cross, what could have you done?
No
Posts
0 comments:
Post a Comment