Wednesday, September 1, 2010

Pepsi Refresh Campaign a WInner

Gosh, I've not written a post for a spell.

Sorry about that!

I've been watching how the Pepsi Refresh Project has energized the non-profit community and generated tons of media coverage from releases/stories about local, regional and national organizations seeking voters for their projects. Just do a Google News Alert for "Pepsi Refresh" and you'll see what I mean.

More than 1,000 non-profits are competing for $1.3 million grants each month. The grants go to those organizations that get the most votes.

Lots of charities try to enter but not all make it. Why? Because Pepsi has a 1,000 a month "limit." And, the process is essentially first come, first in. Nonprofits can submit entries the 1st of each month. If accepted, you are in the voting a month later.

The Christmas SPIRIT Foundation (CSF) -- a 501(C)(3) charity that my company manages -- initially attempted to submit its entry in February. That's when we learned you could do it first thing in the morning! Oops! That's when we learned that you need to submit it promptly at midnight. Even with that strategy, it took CSF six months before our Trees for Troops entry was accepted at midnight August 1.

We learned early this morning (9/1) that we are officially in the September voting!

If we "win the vote," our project allows us to touch the lives of at least 5,000 additional military families during the Christmas holidays. We give them a free, farm-grown Christmas tree. Seems simple but it is really a powerful way for all of us to remember military families ... especially those who have a loved one deployed at the holidays. I've been there and watched the tears as military families -- especially those with mom or dad deployed -- select their tree. It is quite emotional and powerful.

So, if you want to see the Pepsi Refresh project in action, just click on this link ... watch the video and be sure to Vote for Trees for Troops ... you can vote once a day for the entire month of September!

Here's the link: http://www.refresheverything.com/treesfortroops

Vote early and vote often to help military families this Christmas.

Thanks.

Steve

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