Tuesday, September 20, 2016

Pizza + Hunger = Great Cause

We stopped at Grimaldi's Pizzeria in Fort Myers the other night.  

And, discovered a great point of sale cause marketing campaign.

When our waitress brought the bill, she handed us the card pictured above and said, "We're supporting No Kid Hungry (www.nokidhungry.org) this month and for every dollar you donate to them, Grimaldi's will match it with a gift card for you to use on your next pizza."

What a great deal.  We donate. No Kid Hungry gets cash.  And, we get a coupon good for a future pizza order.

Great cause marketing Grimaldi's!

Hurry, you have only 10 days left to get great pizza and support a wonderful cause!

Wednesday, October 28, 2015

6 Updates on Cause Marketing for Associations & Nonprofits

Donate extra Halloween candy for cash
Several Fort Myers area dentist offices are offering Halloween candy buybacks to kids this year. Children 13 years or under can trade in their Halloween candy for cash. The pediatric dentist is offering $2 per-pound from Nov. 2-6. The collected candy will be donated to U.S. troops overseas, as part of the Operation Gratitude care packages.

Over the Edge Fundraising: Celebs rappel 135 feet off the Hyatt Regency for charity
At least another 40 people will rappel Saturday to raise funds for the Fort Myers-based Heights Center’s School Success program for at risk children in the Harlem Heights neighborhood of Fort Myers. Organizers hope to raise $100,000 through the rappelling, Friday night party and silent auction.

New charitable zeal grips tech billionaires
Shortly after Facebook CEO Mark Zuckerberg visited San Quentin State Prison to speak out about overcrowded prisons this month, word quickly spread that Twitter CEO Jack Dorsey was donating a sizable amount of the riches expected from the forthcoming IPO of Square, his other company, to underserved communities. In an industry often derided for its selfish, self-aggrandizing behavior, the good works of Zuck and Jack were heartening, though not entirely surprising. HBO's hit sitcom Silicon Valley aside, the Valley is increasingly putting its money where its heart is.

Six Top Cause Marketing Fundraisers [INFOGRAPHIC]
Top cause marketer Joe Waters shares his newest infographic highlights the six top cause marketing fundraisers. They include checkout programs, percentage of sales fundraisers, buy-one give-one, action-triggered donations and cause products.

A&W® Restaurants Raises $250,000 for Wounded Warrior Project
A&W® Restaurants collected $250,000 in donations for Wounded Warrior Project® (WWP) this year. For the past three years, A&W has celebrated National Root Beer Float Day on August 6 by giving away free Root Beer Floats and collecting donations for WWP. A&W has raised $550,000 for WWP since 2012.

Almost Half of Canadians Loyal to Brands that Support Good Causes
Almost all (95%) Canadians agree that it is a good idea for companies to support causes. It turns out it is also a smart business move. According to results of a recent study conducted by Ipsos, the vast majority (84%) of Canadians claim that they would likely switch to a brand affiliated with a good cause if price and quality were similar.

Monday, September 23, 2013

Read for the Record is October 3

Jumpstart's Read for the Record is October 3.

Are you signed up?

Here is info and link at USA Today Weekend.

When: On Oct. 3, the eighth annual Read for the Record, millions of Americans will read the children’s book Otis by Loren Long in support of Jumpstart’s mission to see that every child enters kindergarten prepared to succeed.

How: To participate, visit jstart.org/campaigns/read-record.

Monday, June 10, 2013

Read a book, get a doughnut

Read a book, get a doughnut: really?!
Ok, great cause but is it correct reward?

Here’s the information from the News-Press in Fort Myers:

For the sixth year in a row, the owners of Bennett’s Fresh Roast in downtown Fort Myers are encouraging children to read while out of school for the summer.

“Education shouldn’t stop when summer begins,” said Bennett’s co-owner and former teacher Frank Albano. “Reading is the perfect summer activity because it takes kids on different adventures and opens up their imaginations.”

Now through Sept.1, Bennett’s will offer children in kindergarten through fifth grade a complimentary fresh doughnut each time they read a book at the downtown Fort Myers coffee shop. A selection of books appropriate for children are available for reading on-site.

I don’t want to knock the effort because encouraging reading is a great cause.

So, what might a “coffee shop” offer that might be more appropriate? Cup of juice? Free book? Gift card?

What do you think?

Monday, September 3, 2012

MDA & Fire Fighters: great cause but limited transparency

Around town on Labor Day, firefighters had their boots out collecting donations for the Muscular Dystrophy Association.

A great cause. I donated.

Then, my wife asked a question that gives me pause:
  • I wonder who makes the decision how and who selects the charity our tax-supported firefighters support?
That led me to respond: “Since they have fire trucks here, I wonder if the firefighters are ‘on the clock’ and paid by the Fire Department or whether this was a cause marketing of the firefighters union and they were off duty.”

Neither of us knew.

So, we looked at the sticker (above) they gave us after our donation. 

No clue. It only says “I helped firefighters help MDA.”

Transparency is one key tenant of successful cause marketing.

As much as I support this effort, I’m concerned about the lack of transparency.

So, I Googled “MDA, firefighters.”

And, that led to the answer.

The firefighters helping MDA is a cause marketing program of the International Association of Fire Fighters, AFL-CIO, CLC.

So, why isn't that disclosed ... such as the IAFF logo on the back?

Tuesday, January 17, 2012

Where is Causeaholic?

So, my Causeaholic stats tell me my last post appeared October 21, 2011.

Less you think I'm a slacker, I need to let you know that I've continued to post Cause Marketing Readings of the Week every Monday.  You can find them at www.501connect.com.  I've not been "cross posting" them regularly.

Part of this is because I started daily posts on topics and issues pertaining to associations, nonprofits and charities.  If you are interested in these topics and/or associations or nonprofits, feel free to subscribed to SCDdaily at www.SCDgroup.net.

So, if you want to get a quick summary (with links) of some of the top Cause Marketing items of the prior week, be sure to check out 501 connect.



Friday, October 21, 2011

Transparency & Specifics Boost Cause Marketing

The new Ford drives education campaign in conjunction with Box Tops 4 Education illustrates the value of specificity and transparency in cause marketing.

Here's what they share about their campaign:

"All Box Tops in the Ford program have to be earned by December 1, 2011. During that time, you can acquire 25 eBoxTops for watching five Ford videos on its site, and 10 for requesting a brochure. That means that you can earn up to $3.50 for your school without spending any money of your own. But to earn the maximum amount Ford has allotted, you have to buy a car, or win the sweepstakes. In addition to the Box Tops earned through promotional viewing and car purchases, Ford promises to give away 250,000 Bonus Box Tops in six prizes. The grand prize is 200,000 Box Tops; five other winners will get 10,000 each. Ford is optimistic that its participation will result in a million-dollar contribution to the Box Tops program."

As you design your cause marketing campaigns, are you and your partners building in the specifics in the spirit of transparency? Or, are you still pretty vague about what is generated for the cause?